Paul Ramsay Foundation – Yirranma Place

Yirranma Place is a new community precinct in Darlinghurst, established by Australia’s largest philanthropic group, the Paul Ramsay Foundation. Renovating the building at 262 Liverpool Street, the Foundation wanted to embed their purpose and mission – breaking the cycle of disadvantage – into the local Darlinghurst narrative. Their ambition was to create a shared space for purpose-aligned business, locals and visitors alike, to connect and spark ideas.

Visitors to Yirranma Place are invited to explore both the rich culture and history of the surrounding neighbourhood, and the mission and work of the Paul Ramsay Foundation.

Inside the building’s foyer Blue Gum Hall, a beautiful animated visualisation of ‘the cycle of disadvantage’ invites visitors to discover the story of PRF, view data visualisations and explore the Foundation’s partners. In the lift lobby, a projected picture gallery and interactive touch screens invite exploration of the places and people that make up Darlinghurst’s local community, past and present. In the Great Hall, a 3D scale model of the building attracts and encourages visitors to peer into its secret history, via a cutting-edge augmented reality experience. Additionally, the Yirranma Place website hosts a series of richly produced audio stories which bring Darlinghurst’s vibrant social history to life, and act as rich windows into the Paul Ramsay Foundation’s neighbourhood home.

Client: Paul Ramsay Foundation
Studio: Grumpy Sailor Creative

Executive Creative Director: Jeff Mimery
Creative Director: Steph Brady
Design Director: Jamie Foulston
Designer: Nerissa Qian
Producer: Robyn Webster, Natalie Adamston
Executive Producer: Crystal Rata
Tech Director: Dave Ganley
Motion Graphic: Jony Conde

Collaborator
UTS: Darlinghurst content providers
Monash University: Data visualisation partners
Melbourne Institute: Data visualisation partners
Spruce: Technical partner
Pro AV: Audio visual installation
Light Engine: Projection callibrations