GE Innovation Centre
Brand Experience
Immersive experiential space for General Electric Innovation Center in Saudi Arabia. Featuring dual-language interface design across 12 multi-touch screens, interactive LED walkway, anamorphic digital sculpture and dynamic data visualisations.
Agency: Imagination
Creative Director: David Clarke
Strategy Director: Chris Dobson
Creative Lead: Jeff Mimery
Designer: Chris Phillips
Producer: Jon Rout
Developers: Rhys Turner, Pete Shand, Ben Spooner and Stephen Beeson.
Interior Design: AK Design