“The Great Bucket Hunt” is a mobile-based webAR adventure game that allowed KFC fans to win food, sports and food experiences as well as $5,000 and $50,000 cash prizes. The game was developed in conjunction with a variety of agencies including Geronimo, Unbound, Ogilvy Australia, OPR Agency, Mediacom and AKQA.

Available to KFC fans nationwide, players could search for virtual buckets placed all over our glorious country. Playing couldn’t be easier; users simply tapped “The Great Bucket Hunt” on the KFC App to go forth in their bucket-hunting quest. To hunt down the goods, users needed to use the Bucket Map to find the virtual buckets, then spin them in AR to see what they’d won and add them to their stash.

No one walked away empty-handed. Everyone was a winner in “The Great Bucket Hunt” with a tonne of drool-worthy prizes to be won.

Awards:
Effie
KFC Bucket Hunt
Silver and Bronze

CX Agency: Geronimo.
COO: Mark Murray
ECD: Jeff Mimery
UX/UI: Adrienne Lim, Holly Anthony, Matea Jukic, Phoebe Bianca.
Head of Data: Steve Wright, Michael Elith
Head of Tech: Nadav Yogev, John Kane
Head of Creative Services: Orla Garrigan
Senior Dev: Stephen Macchia

ATL Agency: Ogilvy
ECD: Gavin McLeod
AR: Unbnd

KFC The Great Bucket Hunt