Unprecedented 360 marketing campaign for Audi's sponsorship of ICC in Melbourne.
The International Cup presented by Audi was an unprecedented 360 marketing campaign. This was Audis largest sponsorship of an event to date within Australia. We ‘owned Melbourne’ this winter, drove mass awareness, delivered to Audi benchmarks and assisted local promoters to sell out tickets.
Agency: Tongue
ECD: Jonathan Pease
Managing Director: John Du Vernet
Creative Director: Jeff Mimery
Art Director: Pin Athwal
Designer: Tom Douglas
Animation: Goran Grce
Industrial Designer: Chuck Design
Business Director: Alex Honson
Senior Strategist: Stephanie Ho
Producers: Haydn Mariu, Sarah Pritchard, Dave Burnett and Tristan Reid