Interactive animated personality quiz for Blackmores customers
The Insight:
As a health and wellbeing business Blackmores understands that behaviour is at the core of their experience. Behaviour is driven by motivation, personality traits, environment that result in habitual ways that people approach their health. The personality quiz took a market leading behaviour approach to identifying with and connecting with personality types to set up an ingoing engagement between Blackmores and it’s customers.
The Solution:
• Behavioural science led interactive goal personality quiz
• Personalised goal setting hub
• Personalised weekly content program to drive health and wellbeing
• Product placement cross sell embedded in content
The Results:
• 93%+ completion rate
• eCommerce conversion rate 2.1% (Blackmores site .26%)
• Additional results pending
Credits:
Jeff Mimery - EXD
Holly Anthony - UX/UI Design and Lottie Animations
Adrienne Lim - UX/UI Design
Phebe Bianca - UI Design
Chris White - Behavioural Scientist
Orla Garrigan - Head of Creative Services
Stephen Maccia - Developer
Agency - Geronimo