Searching and comparing financial products with clarity
The Problem
RateCity is one of the original financial products comparison website. However, over the years, the platform has become increasingly complex. On top of this, the mobile experience was also sub-optimal.
The Solutions
• Complete UX and UI redesign for the homepage and the home loans category (most visited category).
• Mobile first design.
• SEO optimization.
• Establish clear Expertise, Authority and Trust on all the pages.
Credits:
Jeff Mimery - EXD
Stephanie Kraut - UX Designer
Adrienne Lim - UI Designer
Orla Garrigan - Head of Creative Services
Agency - Geronimo