Redesigned Frollo’s brand experience to enable their users to ‘feel good about money.’
The Challenge:
Frollo was struggling with overly complicated, inconsistent and outdated brand experience throughout their digital touchpoints including website, app and social marketing.
They needed a new brand direction with an easy-to-use design toolbox that can easily be used by the internal design team. We needed to re-invent the brand experience of a neo-bank app. We redesigned Frollo’s whole brand experience to enable their customers to ‘feel good about money.’
The Solution:
We helped to capture Frollo’s ‘Feel good about money’ through its brand expression. From the UX/UI, typography, colour, illustration, iconography, data visualisation and photography direction across the consumer website, enterprise website and its popular app.
Credits:
Jeff Mimery - EXD
Adrienne Lim - UX/UI
Phebe Bianca - UI
Orla Garrigan - Head of Creative Services
Agency - Geronimo