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    <loc>http://mimery.com/commissioned</loc>
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    <lastmod>2026-09-10</lastmod>
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      <image:title>Projects - Android World - Telstra AR experience</image:title>
      <image:caption>Agency: Interbrand Sydney Creative Lead: Jeff Mimery Creative Director: Chris Maclean Account Director: Andy Wright Senior Client Manager: Tegan Fife 3D Lead: Michael Tomkins 3D and AR: Explore Engage</image:caption>
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      <image:caption>Credits Agency: Momentum WW Client: Lion Nathan Senior Art Director: Jeff Mimery Photographer: Scott Newett Retoucher: Jason Riddle</image:caption>
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      <image:caption>Credits: Agency: Momentum Worldwide Client: Lion Nathan Creative Lead: Jeff Mimery Photographer: Scott Newett Retoucher: Jason Ridell</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618903220023-JCF0AXSIU3C1U2CRT2WE/Blackmores_BMore1.jpg</image:loc>
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      <image:caption>The Insight: As a health and wellbeing business Blackmores understands that behaviour is at the core of their experience. Behaviour is driven by motivation, personality traits, environment that result in habitual ways that people approach their health. The personality quiz took a market leading behaviour approach to identifying with and connecting with personality types to set up an ingoing engagement between Blackmores and it’s customers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893324061-REZ6G04O72PNZU1JR0EN/77b0903f-6a56-4f09-97e5-9dbecce47da2.png</image:loc>
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      <image:caption>AHC is a Korean skincare brand that has been recently acquired by Unilever. Their brand was coming to Australia and they needed a robust seamless e-commerce website, which aligned with their elegant skincare products.</image:caption>
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      <image:caption>The Challenge: Frollo was struggling with overly complicated, inconsistent and outdated brand experience throughout their digital touchpoints including website, app and social marketing. They needed a new brand direction with an easy-to-use design toolbox that can easily be used by the internal design team. We needed to re-invent the brand experience of a neo-bank app. We redesigned Frollo’s whole brand experience to enable their customers to ‘feel good about money.’</image:caption>
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      <image:title>Projects</image:title>
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  <url>
    <loc>http://mimery.com/nespresso-creatista-1</loc>
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    <priority>0.75</priority>
    <lastmod>2018-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1488265096376-9DACCZAT9LZ9DB8OWUMU/161108_Nespresso_Creatista_142.jpg</image:loc>
      <image:title>Nespresso Creatista</image:title>
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    <image:image>
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      <image:title>Nespresso Creatista</image:title>
      <image:caption>The brief: Nespresso Creatista gives the ability to easily create personalised café-style quality coffees at home. We need to create a VIP launch for this innovative machine. The Idea: Change Perception. An experiential launch event designed to change guests' perception about Nespresso. Constructed a hidden space that guests can enter through an oversized Latte artwork. We collaborated with award-winning chef James Viles to create a range of Nespresso infused menu. Entertainment was provided by Opera Australia singer Jenny Liu, while guests were also able to create their own latte art.  On hand to assist the VIPs was 2015 Latte Art World Champion Caleb Cha and other award-winning baristas Megan Loudon and Andy Liu.</image:caption>
    </image:image>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
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      <image:title>Nespresso Creatista</image:title>
      <image:caption>Agency: AKQA Sydney. ECD: Jonathan Pease CD: Jeff Mimery Senior AD: Gabrielle Teasdell Client Partner: Krystyna Frasseto Executive Producer: Sarah Pritchard Senior Producer: Georgina Kennedy Social Strategist: Katrina Khao Stylist: Just Add Cream – Natalie Longheon Build: The Artistry – Pete</image:caption>
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  <url>
    <loc>http://mimery.com/audi-icc-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-26</lastmod>
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      <image:title>Audi International Champions Cup</image:title>
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      <image:title>Audi International Champions Cup</image:title>
      <image:caption />
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      <image:title>Audi International Champions Cup</image:title>
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      <image:title>Audi International Champions Cup</image:title>
    </image:image>
    <image:image>
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      <image:title>Audi International Champions Cup</image:title>
    </image:image>
    <image:image>
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      <image:title>Audi International Champions Cup</image:title>
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    <image:image>
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      <image:title>Audi International Champions Cup</image:title>
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    <image:image>
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      <image:title>Audi International Champions Cup</image:title>
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      <image:title>Audi International Champions Cup</image:title>
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      <image:title>Audi International Champions Cup</image:title>
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      <image:title>Audi International Champions Cup</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1466423626605-EZQD3YLC78RTHO266WOC/AUDI_ICC_MOTM_Trophy.jpg</image:loc>
      <image:title>Audi International Champions Cup</image:title>
      <image:caption>The International Cup presented by Audi was an unprecedented 360 marketing campaign. This was Audis largest sponsorship of an event to date within Australia. We ‘owned Melbourne’ this winter, drove mass awareness, delivered to Audi benchmarks and assisted local promoters to sell out tickets.   Agency: Tongue ECD: Jonathan Pease Managing Director: John Du Vernet Creative Director: Jeff Mimery Art Director: Pin Athwal Designer: Tom Douglas Animation: Goran Grce Industrial Designer: Chuck Design Business Director: Alex Honson Senior Strategist: Stephanie Ho Producers: Haydn Mariu, Sarah Pritchard, Dave Burnett and Tristan Reid</image:caption>
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  </url>
  <url>
    <loc>http://mimery.com/mumm-yacht-club</loc>
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    <priority>0.75</priority>
    <lastmod>2018-04-13</lastmod>
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      <image:title>Mumm Yacht Club</image:title>
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      <image:title>Mumm Yacht Club</image:title>
      <image:caption>The Problem: GH Mumm is a leading French champagne brand that’s been sponsoring the Spring Racing Carnival for years. In a sea of brands, it’s getting harder and harder to cut through and earn media.  The Idea: THE MUMM YACHT CLUB We built a three-level marquee around a 60-foot super yacht and invited guests to celebrate on and off the boat. The Results: • 538 Million impressions • $267 million in earned media (with over 1200 pieces of coverage) • 151 million opportunities to see on social • 23% engagement (industry benchmark is 6%) • Mumm sales were up +14% over the period Credits: Agency: AKQA Sydney Activations: PIM PR: Hausmann</image:caption>
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      <image:title>Mumm Yacht Club</image:title>
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    <image:image>
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      <image:title>Mumm Yacht Club</image:title>
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      <image:title>Mumm Yacht Club</image:title>
      <image:caption>The Problem: GH Mumm is a leading French champagne brand that’s been sponsoring the Spring Racing Carnival for years. In a sea of brands, it’s getting harder and harder to cut through and earn media.  The Idea: THE MUMM YACHT CLUB We built a three-level marquee around a 60-foot super yacht and invited guests to celebrate on and off the boat. The Results: • 538 Million impressions • $267 million in earned media (with over 1200 pieces of coverage) • 151 million opportunities to see on social • 23% engagement (industry benchmark is 6%) • Mumm sales were up +14% over the period Credits: Agency: AKQA Sydney Activations: PIM PR: Hausmann</image:caption>
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      <image:title>Mumm Yacht Club</image:title>
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      <image:title>Mumm Yacht Club</image:title>
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    <lastmod>2018-04-12</lastmod>
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    <loc>http://mimery.com/big-selfie-stick-1</loc>
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    <lastmod>2018-04-12</lastmod>
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      <image:caption>Agency: Tongue and R/GA ECD: Jonathan Pease and Gavin McLeod Creative Director: Jeff Mimery and Ryan Price Strategist: Stephenie Ho Art Director: Stephanie Delhey Designer: Tom Douglas and Goran Grce Business Director: Brooke Hannan Executive Producer: Sarah Pritchard</image:caption>
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      <image:title>Big Selfie Stick</image:title>
      <image:caption>Agency: Tongue and R/GA ECD: Jonathan Pease and Gavin McLeod Creative Director: Jeff Mimery and Ryan Price Strategist: Stephenie Ho Art Director: Stephanie Delhey Designer: Tom Douglas and Goran Grce Business Director: Brooke Hannan Executive Producer: Sarah Pritchard</image:caption>
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    <lastmod>2018-04-30</lastmod>
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      <image:title>Challenge Life</image:title>
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      <image:caption>Credits Agency: Love Communications Creative Director: Siimon Reynolds Art Director &amp; Design: Jeff Mimery</image:caption>
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    <loc>http://mimery.com/staedtler-eraser</loc>
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    <lastmod>2018-05-10</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1525876612179-EN89MRKIK1P3LXQ7YK05/Nike_GenZ_23.jpg</image:loc>
      <image:title>AKQA x NIKE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1525876611210-XIUAYYQ53HC5JR60NXN6/Nike_GenZ_24.jpg</image:loc>
      <image:title>AKQA x NIKE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1525876614786-ZLXCI5IJJS37PJKH8JWZ/Nike_GenZ_25.jpg</image:loc>
      <image:title>AKQA x NIKE</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1525876614381-PE96MF62F09FFBLJCIIR/Nike_GenZ_26.jpg</image:loc>
      <image:title>AKQA x NIKE</image:title>
      <image:caption>Credits: Agency: AKQA Client: Nike Australia ECD: Jonathan Pease CD: Jeff Mimery Strategy Lead: Alex Woodsy Design: Luke McEwan Copywriter: Nick Tarras Internal usage only.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://mimery.com/new-project-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1526286478795-0CGBNDYKCG20DWR8AT2U/8-497_finding_dory_ma_1.jpg</image:loc>
      <image:title>Finding Dory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1526286089885-JR7WCD8M0KG7L7WGACAK/FindingDory.jpg</image:loc>
      <image:title>Finding Dory</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1526286216300-90P1666J72U2EG5DJV9Z/IMG_4202.PNG</image:loc>
      <image:title>Finding Dory</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1526286537328-NNMAUOYKVKQIHEATLPLY/Finding+Dory_Lime_R5_50percent.jpg</image:loc>
      <image:title>Finding Dory</image:title>
      <image:caption>Credits: Agency: Tongue Client: Disney Executive Creative Director: Jonathan Pease Creative Director: Jeff Mimery Client Partner: Krystyna Frasseto Social Strategist: Nick Salter Social Media Managers: Vivienne Fung, Ella Milton, Katrina Khao Retoucher: Limehouse</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://mimery.com/osier-belle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893610749-SAF83KQ15BCSLG2PORNI/5df0557e-9b47-4156-a5cb-e9e2b993e737.jpg</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle is a luxurious Australian outdoor furniture company. Their pieces are created with the highest quality materials and construction. We worked with Osier Belle to refresh their digital presence; with a new digital brand that emulated the same luxuriousness of their products, and a new e-commerce website with appointment booking integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893610749-SAF83KQ15BCSLG2PORNI/5df0557e-9b47-4156-a5cb-e9e2b993e737.jpg</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle is a luxurious Australian outdoor furniture company. Their pieces are created with the highest quality materials and construction. We worked with Osier Belle to refresh their digital presence; with a new digital brand that emulated the same luxuriousness of their products, and a new e-commerce website with appointment booking integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618892946901-7T7UZUTDXCYHXJYVAKT3/5df0557e-9b47-4156-a5cb-e9e2b993e737.png</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle is a luxurious Australian outdoor furniture company. Their pieces are created with the highest quality materials and construction. We worked with Osier Belle to refresh their digital presence; with a new digital brand that emulated the same luxuriousness of their products, and a new e-commerce website with appointment booking integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893004768-MJVMS8X0EPW3DGOJ2CP9/8cc2ec19-ee5a-4bed-95a7-7f02a33eee6d.png</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle needed a website that showcased the style, sophistication and quality of their handcrafted products. We created a responsive website design and development plan with a focus on showcasing the design and quality of the Osier Belle products. A website that captured the look and feel of a high-end fashion look-book, with the functionality of a responsive e-commerce website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893019212-HKA2VL2VX792YI5G93FA/aac78347-405c-49a5-af2f-c59c5f3aeb13.png</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Credits: Jeff Mimery - Executive Experience Director Phebe Bianca - UI Designer Adrienne Lim - UX Designer Ferry Lie - Photographer Agency - Geronimo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://mimery.com/longina-phillips</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902432449-JM3LY3CO3PRLU7B7QJEG/Longina1.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902432449-JM3LY3CO3PRLU7B7QJEG/Longina1.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902431988-3TSYO1O927V04UEMUXON/Longina2.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902433778-9D7C4JWJRU3LDFQBTNBR/Longina3.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
      <image:caption>Credits: Jeff Mimery - EXD Adrienne Lim - UX/UI Orla Garrigan - Head of Creative Services Agency - Geronimo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://mimery.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-09</lastmod>
  </url>
</urlset>

