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    <lastmod>2026-09-11</lastmod>
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      <image:title>Projects - Android World - Telstra AR experience</image:title>
      <image:caption>Agency: Interbrand Sydney Creative Lead: Jeff Mimery Creative Director: Chris Maclean Account Director: Andy Wright Senior Client Manager: Tegan Fife 3D Lead: Michael Tomkins 3D and AR: Explore Engage</image:caption>
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      <image:caption>Credits Agency: Momentum WW Client: Lion Nathan Senior Art Director: Jeff Mimery Photographer: Scott Newett Retoucher: Jason Riddle</image:caption>
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      <image:caption>Credits: Agency: Momentum Worldwide Client: Lion Nathan Creative Lead: Jeff Mimery Photographer: Scott Newett Retoucher: Jason Ridell</image:caption>
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      <image:caption>The Insight: As a health and wellbeing business Blackmores understands that behaviour is at the core of their experience. Behaviour is driven by motivation, personality traits, environment that result in habitual ways that people approach their health. The personality quiz took a market leading behaviour approach to identifying with and connecting with personality types to set up an ingoing engagement between Blackmores and it’s customers.</image:caption>
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      <image:caption>AHC is a Korean skincare brand that has been recently acquired by Unilever. Their brand was coming to Australia and they needed a robust seamless e-commerce website, which aligned with their elegant skincare products.</image:caption>
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      <image:caption>The Challenge: Frollo was struggling with overly complicated, inconsistent and outdated brand experience throughout their digital touchpoints including website, app and social marketing. They needed a new brand direction with an easy-to-use design toolbox that can easily be used by the internal design team. We needed to re-invent the brand experience of a neo-bank app. We redesigned Frollo’s whole brand experience to enable their customers to ‘feel good about money.’</image:caption>
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    <lastmod>2018-04-12</lastmod>
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      <image:title>Big Selfie Stick</image:title>
      <image:caption>Agency: Tongue and R/GA ECD: Jonathan Pease and Gavin McLeod Creative Director: Jeff Mimery and Ryan Price Strategist: Stephenie Ho Art Director: Stephanie Delhey Designer: Tom Douglas and Goran Grce Business Director: Brooke Hannan Executive Producer: Sarah Pritchard</image:caption>
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      <image:title>Big Selfie Stick</image:title>
      <image:caption>Agency: Tongue and R/GA ECD: Jonathan Pease and Gavin McLeod Creative Director: Jeff Mimery and Ryan Price Strategist: Stephenie Ho Art Director: Stephanie Delhey Designer: Tom Douglas and Goran Grce Business Director: Brooke Hannan Executive Producer: Sarah Pritchard</image:caption>
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  <url>
    <loc>http://mimery.com/staedtler-eraser</loc>
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    <lastmod>2018-05-06</lastmod>
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  <url>
    <loc>http://mimery.com/smallest-music-player</loc>
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    <lastmod>2018-05-06</lastmod>
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    <loc>http://mimery.com/photos</loc>
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    <lastmod>2018-05-08</lastmod>
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  <url>
    <loc>http://mimery.com/osier-belle</loc>
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    <priority>0.75</priority>
    <lastmod>2021-04-20</lastmod>
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      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle is a luxurious Australian outdoor furniture company. Their pieces are created with the highest quality materials and construction. We worked with Osier Belle to refresh their digital presence; with a new digital brand that emulated the same luxuriousness of their products, and a new e-commerce website with appointment booking integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893610749-SAF83KQ15BCSLG2PORNI/5df0557e-9b47-4156-a5cb-e9e2b993e737.jpg</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle is a luxurious Australian outdoor furniture company. Their pieces are created with the highest quality materials and construction. We worked with Osier Belle to refresh their digital presence; with a new digital brand that emulated the same luxuriousness of their products, and a new e-commerce website with appointment booking integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618892946901-7T7UZUTDXCYHXJYVAKT3/5df0557e-9b47-4156-a5cb-e9e2b993e737.png</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle is a luxurious Australian outdoor furniture company. Their pieces are created with the highest quality materials and construction. We worked with Osier Belle to refresh their digital presence; with a new digital brand that emulated the same luxuriousness of their products, and a new e-commerce website with appointment booking integration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893004768-MJVMS8X0EPW3DGOJ2CP9/8cc2ec19-ee5a-4bed-95a7-7f02a33eee6d.png</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Osier Belle needed a website that showcased the style, sophistication and quality of their handcrafted products. We created a responsive website design and development plan with a focus on showcasing the design and quality of the Osier Belle products. A website that captured the look and feel of a high-end fashion look-book, with the functionality of a responsive e-commerce website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618893019212-HKA2VL2VX792YI5G93FA/aac78347-405c-49a5-af2f-c59c5f3aeb13.png</image:loc>
      <image:title>Osier Belle</image:title>
      <image:caption>Credits: Jeff Mimery - Executive Experience Director Phebe Bianca - UI Designer Adrienne Lim - UX Designer Ferry Lie - Photographer Agency - Geronimo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://mimery.com/longina-phillips</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-04-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902432449-JM3LY3CO3PRLU7B7QJEG/Longina1.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902432449-JM3LY3CO3PRLU7B7QJEG/Longina1.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902431988-3TSYO1O927V04UEMUXON/Longina2.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/528d730be4b0c14526026404/1618902433778-9D7C4JWJRU3LDFQBTNBR/Longina3.jpg</image:loc>
      <image:title>Longina Phillips</image:title>
      <image:caption>Credits: Jeff Mimery - EXD Adrienne Lim - UX/UI Orla Garrigan - Head of Creative Services Agency - Geronimo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://mimery.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-09-15</lastmod>
  </url>
</urlset>

