We change perceptions for the VIP launch of Nespresso Creatista machine.
The brief:
Nespresso Creatista gives the ability to easily create personalised café-style quality coffees at home. We need to create a VIP launch for this innovative machine.
The Idea:
Change Perception.
An experiential launch event designed to change guests' perception about Nespresso. Constructed a hidden space that guests can enter through an oversized Latte artwork. We collaborated with award-winning chef James Viles to create a range of Nespresso infused menu.
Entertainment was provided by Opera Australia singer Jenny Liu, while guests were also able to create their own latte art.
On hand to assist the VIPs was 2015 Latte Art World Champion Caleb Cha and other award-winning baristas Megan Loudon and Andy Liu.
Agency: AKQA Sydney.
ECD: Jonathan Pease
CD: Jeff Mimery
Senior AD: Gabrielle Teasdell
Client Partner: Krystyna Frasseto
Executive Producer: Sarah Pritchard
Senior Producer: Georgina Kennedy
Social Strategist: Katrina Khao
Stylist: Just Add Cream – Natalie Longheon
Build: The Artistry – Pete